Posted by Naty Matos
By Karen Baney
Dear Unknown Author,
I know the blood, sweat, and tears you’ve poured into your book. The late nights. The early mornings. The crazy moments when the idea for your next chapter hits you and you can hardly wait to get time to sit down and pour it all out.
It’s your masterpiece, your joy. You wrote it with purpose and determination.
The happiest day of your life, next to your wedding day and the birth of your kids, was the birth of your book. Oh how you shouted for joy when you first saw your name on the cover of your book! Then when it became available in bookstores online or brick and mortar, you could hardly contain your excitement. Your baby, your masterpiece was finally out there in the world.
Then the excitement faded. Week after week you wondered if anyone would buy your book. Weeks turned to months. Months to years. The next book you wrote was with a little less enthusiasm—containing an underlying fear that maybe you aren’t really cut out for this whole writing thing.
I know what you’re saying. Reader, how can you know me so well? Where have you been? Did you read my book?
I would love to read it. I’m sure it is really good. I would love to go on the journey you so cleverly crafted with painstaking details.
Just one problem, dear unknown author: You are unknown to me.
You see, I only have a few minutes of time between picking up the kids from soccer and getting dinner on the stove—maybe we’ll just stop for fast food tonight—that it’s hard for me to take the time to find you. I have a blog that I read once every few weeks, and you’re not there. When I browse through my favorite genre, you’re not there. When I talk to friends, they haven’t heard of you either. You don’t show up in my Twitter stream.
I do like trying new authors, I really do. But with 18,000 other religious fiction authors vying for my attention, what have you done to get mine?
Maybe someday I’ll hear about you from a friend. Maybe my book club will bring you to my attention. Until then, you will remain an unknown author to me.
What are you doing to stand out among the 18,000? Is your publish-it-and-they-will come strategy getting you nowhere? If so, unknown author, it’s time to stand out. It’s time to learn about marketing. Get out there. Be bold. Be seen. Be a name and not a number.
Best-selling self-published author, Karen Baney, enjoys sharing information to help authors learn about the Business of Writing. She holds a Masters of Business Administration from Arizona State University and has worked in various business related career fields for the past 20 years. She writes Christian Historical Fiction and Contemporary Romance novels. To learn more about her novels visit her website: karenbaney.com. Authors can find tips and information on self-publishing and marketing at: www.myauthorservices.com.
Karen and her husband, Jim, also run several online businesses. They make their home in Gilbert, AZ, with their two dogs.
Not sure how to start marketing your book? Check out Karen’s new book just for authors: 10 Keys to Ebook Marketing Success. Now available on Amazon. http://www.amazon.com/Keys-Ebook-Marketing-Success-ebook/dp/B00B2YUQ16
For great marketing and self-publishing advice, visit MyAuthorServices.com.