Every time a child does something wrong the obvious question is, where are the parents? After looking at this commercial closely I felt sadden. I found the parents! One allying against their partner and the other one too scared to exercise his authority. I’m not starting a campaign against “Tide” but it is sad that a household name would take advantage of one of the symptoms of our decay as a society to profit from it.
There’s so much wrong with this commercial, it’s a sad true of the reality we’re living. Families are not working together in raising their children, children blatantly defying their parents and the parents feeling powerless to exercise their authority.
Here are some points that I saw in this:
- Common values: This girl is a teenager; someone bought or allowed her to buy said skirt. It is obvious that both parents are not in accord with what is appropriate and not. That itself it’s a recipe for disaster, ““Every kingdom divided against itself will be ruined, and every city or household divided against itself will not stand” (Matthew 12:25)
- Respect: It is obvious that the father figure is not respected in this scenario; his opinion is not only ignored but blatantly undermined as the girl parades her now clean skirt in front of her father knowing that she’s defying his wishes. She feels empowered to do so, as her mother approved her behavior.
- Alliance: The mother allies with her daughter against her husband, forgetting that he’s the co-parent. She also undermines him in trying to protect his daughter. This is one of those examples were parents try to be their child’s friend instead of their parent and when the child goes out of control they seek the other parent to step up to the plate. By then it’s too late, the child doesn’t respect either. Parents should work together to raise their kids, not against each other. “Whoever spares the rod hates their children, but the one who loves their children is careful to discipline them” (Proverbs 13:24)
- Powerless: The saddest part is that the father felt that there was nothing he could do. He had to resort to try to ruin the skirt to avoid his daughter from wearing it. At what point will parents understand that they are the adults and that they make the rules? This father should have felt empowered to disapprove of the piece of clothing upon being bought or seen for the first time on his daughter and not have to resort to tricks to avoid confrontation. Parents, the teenager that “hates” you now for making them follow the rules, is the one that will be grateful when he or she grows up. I’m not a parent, but from what I’ve seen the ones who grew up with parents as friends were the ones that once out in the world were lost feeling that they were being treated unfairly because the world will make them follow the rules and suffer the consequences of their actions.
Food for thought…